Shopper Hopper

REGION & ZONE

EMEA

Experience

ABOUT

For Google Store’s biggest sale of the year, we created Shopper Hopper - a nostalgic arcade game that transformed Black Friday into an interactive adventure. With high-speed gameplay, immersive design, and a buildable arcade cabinet, it became a shopping experience unlike any other.

Set in a vibrant, voxel-style high street, Shopper Hopper put players in control of Hoppy the bargain hunter, dodging crowds and obstacles while collecting Google Store deals. Bringing the magic of gaming into the real world, Black Friday shoppers also received a build-your-own arcade cabinet, transforming their smartphones into mini retro consoles for a fully immersive experience.

Beyond just a game, Shopper Hopper became a flexible platform for engagement. Following its success, we adapted it for a B2B audience in MENA, refreshing its colour palette, redesigning characters, and turning power-ups into Google products that showcased real business solutions. The result was an endlessly playable experience that spanned audiences, markets, and mediums.

Highlights – With over 3,000 players across 90 countries and an average engagement time of over five minutes, Shopper Hopper drove both consumer and business engagement for Google’s biggest shopping moment.

FEATURES

  • Game
  • Physical
  • 3D
An array of five smartphones displaying the user interface and gameplay of the 'Shopper Hopper' game. The screens, from left to right, show the title screen with a voxel character, the main menu, a device selection screen (Phone vs. Arcade), in-game action of the character hopping on a sidewalk, and the 'Game Over' screen with the final score.
A three-panel image showcasing the 'Hopper Mono' typeface. The left panel, on a yellow background, reads 'A blocky monospace typeface inspired by classic arcade games.' The top right panel shows the font name 'Hopper Mono' in 3D against a blue sky with pixelated clouds. The bottom right panel shows the font's grid construction and a word cloud of gaming terms like 'LEVEL-UP!' and 'GAME OVER'.
Studio shot of three product boxes standing upright, slightly fanned out. The boxes feature artwork for the Google Store game 'Shopper Hopper,' showing a blocky, voxel-art character walking above the game's yellow and black logo. The background is a light blue sky with pixelated white clouds.
A still life of 'Google Store arcade' promotional materials. A folded card stands upright, showing the 'Shopper Hopper' logo and main character. In front of it lies a sticker sheet with various voxel art images from the game, including a shopping cart, sale sign, and the Google 'G' logo.
A person's hands are shown carefully folding and assembling a small, custom-printed cardboard box in the shape of an old arcade machine. The top flap of the box is visible, featuring the yellow and black 'Shopper Hopper' logo against a light blue background.
Close-up of a person's hands holding a flat, die-cut piece of cardboard. The piece is printed with artwork from the 'Shopper Hopper' game, featuring the main character in voxel style, a Google shopping bag, and a background of a blue sky with pixelated clouds. The piece has notches and slots, indicating it's part of a buildable model.
A small, self-assembled cardboard model of a classic arcade game cabinet. The sides are light blue with voxel-art clouds, while the marquee at the top features the 'Shopper Hopper' logo. The black control panel has printed-on buttons in Google colors (red, yellow, green, blue).
A close-up photograph of multiple identical sticker sheets scattered and overlapping. Each sheet features various voxel art stickers from the 'Shopper Hopper' game, including the game's logo, the Google Store logo, characters, a shopping cart, and a sale sign
A graphic with the words 'PIXELS', '-VS-', and 'VOXELS' stacked vertically. The text is rendered in a 3D, black, blocky, monospaced font reminiscent of classic arcade games. Each letter has a light blue and white dimensional shadow, creating a retro effect. The entire graphic is set on a solid, vibrant yellow background.
An over-the-shoulder view of a person's hands holding a black smartphone vertically. The phone's screen displays a colorful game with a distinctive blocky, voxel-art style. A character with brown skin, dark hair in two buns, a pink shirt, and blue pants stands on a light green, gridded path that extends forward over a bright green background. The path is dotted with various objects that appear to be obstacles or items, including a clothing rack with colorful shirts, a white shopping basket, a small potted plant, a drone, and other small items. A finger from the person's right hand is poised over the screen, as if about to tap. At the bottom of the game interface, a black bar contains a white 'JUMP' button.
An array of four screens from the 'Shopper Hopper' mobile game against a green gradient background. The screens show: the main menu with game title and play options; a device selection screen asking 'HOW ARE YOU PLAYING THE GAME?' with 'PHONE' and 'ARCADE' choices; a gameplay tutorial screen; and the 'GAME OVER' screen with the final score and a call to action.

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