Pinballer

Zendesk’s Support Suite is the ultimate solution for any business struggling with their CRM. Instead of another forgettable sales pitch and throwaway merch, we created a dynamic direct mailer experience  to grab the attention of decision makers.

Taking the nostalgic fun of an arcade classic and combining it with today’s most innovative technology, we launched Pinballer - a fully playable pinball experience, complete with responsive physics, interactive obstacles, and a competitive leaderboard built around Zendesk Suite’s unique offering.

By training a bespoke machine-learning model, we ensured smooth gameplay across devices and tailored messaging, design and gameplay around each of the products’ features and benefits. The experience was so successful in generating leads that it was expanded into multiple new editions and adapted for live event activations. 

Highlights – Pinballer wasn’t just fun, it was effective - turning heads, boosting CRM awareness, and driving serious brand engagement.