Follow Your Flavour

Flavour is personal, and Diageo’s FlavorPrint technology makes discovering new drinks effortless. We created Follow Your Flavour, an interactive experience that connects people with their perfect whisky and cocktail pairings based on their taste preferences.

Follow Your Flavour takes the science of taste and transforms it into a seamless, shareable digital experience. Users take a quick taste-driven quiz, and in moments, they receive a personalised flavour profile complete with whisky recommendations, cocktail pairings, and beautiful visuals that bring their results to life.

Designed as a social-first activation and built natively for Meta, the experience taps into the universal appeal of self-discovery while deepening Diageo’s understanding of consumer preferences. Vibrant storytelling, interactive 3D design, and an intuitive user journey make exploration effortless, keeping users engaged from their first sip to their next discovery.

Highlights – The launch not only introduced FlavorPrint technology to a new audience but also significantly enriched Diageo's consumer insights, setting a new standard for personalised drinks discovery in India’s whisky market.