That Rightmove Filter

In an ambitious debut for our new partnership with the UK’s number one property website, Rightmove, we went big. Combining the power of AI with the iconic Rightmove brand, we created a spectacular digital brand experience where people could take a selfie, pick their theme and generate their most outrageous dream homes.

Our goal was to demonstrate Rightmove’s unmatched catalogue of homes in a fun, shareable experience. Through the unbelievable range of fantastic homes that can be generated, we communicated how there really is a home for everyone in a fun, tongue-in-cheek kind of way, bringing to life Rightmove’s brand line ‘Believe it’.

Powering the experience is our groundbreaking, custom-built AI engine called Maniphest. Developed in-house by Phantom to generate high-quality, brand-aligned images at a massive scale – no mean feat in itself – Maniphest combines cutting-edge AI generation models with our proprietary face-swapping technology to seamlessly embed the user in unique AI-generated images.

To enable users to personalise their experience, we created four categories – each containing three subcategories – to choose from. Using AI not just to generate images, but to filter and sort them into categories based on their aesthetic and quality is a breakthrough AI workflow, helping communicate Rightmove as a dynamic, innovative brand at the forefront of technology.

Highlights – And as for results? Watch this space…