Home Truths

Sustainability is most impactful when it feels personal. Collaborating with the Financial Times and Lombard Odier, we designed an immersive 3D experience that transforms everyday decisions into tangible environmental insights, blending elegant real-time rendering with interactive storytelling to create a journey that is intuitive, engaging, and scientifically grounded.

Centred around an interactive home, Home Truths guides users through a day in their life, surfacing the hidden impact of their daily habits. As visitors move through the space, each interaction, whether making coffee or selecting household products, triggers data-driven insights designed to inspire conscious decision-making.

A rich, real-time web experience, the project balances sophistication with warmth. Dynamic lighting evolves with the passing hours, while advanced shadow rendering using PCSS algorithms creates a soft, natural aesthetic. Web Audio API integration enhances immersion, reinforcing key moments with responsive sound design. The result is an experience that invites curiosity, rewards exploration, and makes sustainability feel deeply personal.

Highlights – A fully interactive experience that exceeded six-month campaign targets in the first month, doubling FT's attention benchmarks and engaging 31 percent C-suite audience.