Build Your Legend

Build your Legend is a playful, interactive experience that helps families learn about internet safety together. Combining physical and digital elements, it turns online safety lessons into a fun challenge - giving children the chance to show off what they’ve learned while bringing parents into the conversation in a meaningful way.

Inside each Build Your Legend kit is an unassembled Internet Legend trophy, waiting to be built. But there is a catch. Families have to correctly answer twenty quiz questions on topics like cyberbullying and data security to unlock the instructions. As children race to complete the challenge, parents gain real, actionable insights into digital safety.

Once built the trophy comes to life in a digital space, where families could personalise it with colours and accessories. An online handbook provides even more activities and resources to keep the conversation going. By transforming digital safety into a hands-on, gamified experience, Build Your Legend makes learning interactive, memorable, and fun. Every aspect of the project was created end-to-end by Phantom, as a true demonstration of digital elevating the physical. 

Highlights – Over 275,000 kits delivered, with 100% positive feedback from parents, children, and teachers. Demand was so high that it led to a digital-only version, empowering over 350,000 families while making online safety education more accessible than ever.