Kick with Pixel

When Google introduced its new mint colourway for the Pixel 8 and Pixel 8 Pro, we saw an opportunity to take the launch beyond a standard digital campaign. Making the announcement fully playable, we crafted a bespoke football game inspired by Pixel’s new look.

Set in a fresh, mint-hued football world, Kick With Pixel challenged players to hit targets and rack up points for a chance to win exclusive prizes. The gameplay was designed to be simple yet fun and rewarding, with a perfected  interaction method ensuring every kick felt just right.

Built in WebGL, the experience is optimized  for smooth performance across all devices. A lightweight yet intentional visual approach, combined with responsive sound effects and interactions, made sure the game felt as premium as the Pixel itself.

Highlights – The game delivered a 75.8% engagement rate, an average playtime of nearly four minutes, and a 17.5% conversion rate - outperforming KPIs and expanding to multiple regions.