Zedd in the Park

Teaming up with Google Play for their incredible sponsorship of Zedd in The Park, we transformed the highly anticipated festival into an interactive experience that would live far beyond the event itself. Coming to life as a fast-paced mobile game, we invited top Play members to race through action-packed levels, immersing themselves in the festival no matter where they were playing from.

Capturing Zedd In The Park’s frenetic energy, we created an end-to-end and hyper-engaging series of backdrops inspired by the festival's monumental IRL Playground installation. Ensuring the game felt like a true extension of the festival's spirit, we took our lead from the Playground's real-world activities and developed a multi-level track that takes players on an adventure through mini-golf, a lookout tower, and a slide.

Heavily inspired by the golden age of 8 and 16-bit gaming, we used a mix of modern techniques to dial up nostalgia, mixing zany playscapes and dynamic neon lighting, replicating the incredible vibes for fans near and far. Hundreds of thousands of players across the US raced through obstacle-filled levels, collecting points and winning big along the way.

Highlights – Over 661,000 players in the first three days, with an average session time of seven minutes - proving that the best festival experiences don’t stop at the gates.