The Museum of Annoying Experiences

Zendesk envisions a world where customer service is effortless. To help bring that future to life, we created the Museum of Annoying Customer Service, an interactive digital experience where visitors from the year 3000 look back horrified at the frustrating interactions people endure today.

Designed as a satirical, interactive museum, the experience showcases a series of exhibits featuring the worst customer service encounters. Visitors navigate a world of painfully familiar frustrations, from an impossible rhythm game that keeps customers on hold to a CAPTCHA challenge that never quite believes you are human.

The more annoying the experience, the more effective it became. The museum playfully highlighted the daily frustrations of bad customer service, making Zendesk’s vision of a seamless future feel all the more urgent. Its intentionally infuriating but exceptionally crafted design and build resonated widely, earning multiple converted awards and accolades. 

Highlights – The experience had incredible engagement, with visitors spending an average of 2.54 minutes per session, rising to over four minutes for those interacting with at least one exhibit. It achieved industry recognition with a number of prominent award wins, including from D&AD, The Lovies, Awwwards’ and FWA.