ABOUT
It is said we spend half of our waking hours daydreaming, often imagining the places we want to explore. Creating a YouTube campaign for Skyscanner, together we transformed these daydreams into inspiration, crafting two distinct creative directions that engaged UK and South Korean audiences while driving bookings.
Explore Everywhere captured the magic of unexpected travel moments, from stumbling upon a choir recital in Vienna to catching a folk duo in a Kreuzberg dive bar. Leaning into the growing demand for authentic experiences, the campaign highlighted how the most memorable travel moments are often the least expected.
Live Your Daydream explored the limitless possibilities of the mind, translating the way people dream about travel into a seamless, calming experience. In a space where pre-roll ads often overwhelm with noise and clutter, Skyscanner’s approach stood out - inviting, effortless, and designed to spark inspiration. The campaign delivered a moment of calm in a typically frenetic booking journey.
Highlights – Fully created in-house, with over 3.5 million views to date, proving the impact of immersive, insight-led storytelling in travel marketing.
FEATURES
Phantom is a technology-led creative agency crafting experiences for global brands.
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