Now try and think about something else

Fact: when you need a Nando’s, you can’t think about anything else. To launch Nando’s nationwide delivery service, we created Now try think about something else, a bold, socially charged ad campaign that dramatised exactly how a PERi-PERi craving stops you in your tracks.

We brought Nando’s cravings to life through a series of films that blended everyday moments, unexpected celebrity cameos, and the ultimate distraction – the unmistakable pull of PERi-PERi. No matter what is happening, once the craving kicks in, nothing else stands a chance.

Inspired by social trends, each 15-second spot featured a jingle from the viral #nandostoilet TikTok challenge, bold Instagram-style superzooms, and a confident, in-your-face line: Now try think about something else. The campaign exploded, generating 70 million views in two months, sparking spin-offs, parodies, and even a conspiracy theory.

Highlights – 70 million views in two months, inspiring spin-offs and parodies while announcing Nando’s delivery service nationwide.