Online Safety

Online safety is more critical than ever. In a landscape of ever-changing threats, Google Safety Centre is here to help, and Phantom were  entrusted to spread the message throughout EMEA.

From picking up the brief, we created an umbrella concept that was fluid, adaptable and able to be rolled out across numerous markets. With ‘Simple Tips’ and charming illustrations, we demonstrated how the Safety Centre suite of tools can make browsing safer for everyone, no matter the country they were in.

The playful and informative approach made a tricky topic more accessible, helping people across Europe feel more in control of their privacy, security and family safety. 

Highlights – Following a highly impactful and successful multi-asset, multi-channel launch in the UK, we localised the campaign across EMEA with bespoke adaptations for maximum impact in multiple markets.