Haunting London

Notoriously elusive, we stepped out of the shadows to create a tactical launch campaign that would grab the creative industry's attention. In an appropriately eerie announcement, our iconic logo was mischievously projected across London in the dead of night, weaving between windows and dancing on the rooftops.

Unveiling our refreshed branding and new website, we orchestrated a true citywide spectacle. Materialising through a series of 3D and typographic animations, our announcement was projected across famous landmarks and the offices of eight major creative publications. The Phantom took on a physical presence through ghostly, kinetic visuals, making our mark on London in a way that was both eerie and uniquely us.

Renowned for our secrecy, the campaign was a playful nod to our signature air of mystery - mirroring the new website’s unveiling of our work and the coveted traits of our team. To document the spectacle, we created a series of short films that captured the manifestations, delivering a message to each target - you’ve been haunted.

Highlights – A mischievous, disruptive campaign that reintroduced Phantom with impact, earning widespread recognition across the industry.