Rick Ross: Born to Drive

To mark the release of Port of Miami 2, we created Born to Drive, a high-energy, arcade-style racing game that lets fans hit the streets of Miami as Rick Ross himself. Blending music, nostalgia, and interactive storytelling, the game turned album promotion into an experience built for vibes.

A love letter to classic arcade racing games and the city itself, Born to Drive captures the thrill of energetic Miami nights. Fans race through neon-lit streets, bustling ports, and sun-soaked beaches, dodging traffic and collecting themed bonuses along the way. The in-game radio station made the experience even more immersive, premiering exclusive tracks from Port of Miami 2 as players sped through the city.

Developed with early access to Facebook’s Instant Messenger gaming platform, the game brought Rick Ross’s world to life in a way no album launch had done before. The result was a seamless fusion of music and gameplay, turning Miami’s energy into an interactive experience that kept fans coming back for more.

Highlights – A first-of-its-kind racing game that combined music and gameplay, giving fans an exclusive way to experience Port of Miami 2 while immersing them in Rick Ross’s world.