XXIM Records

XXIM Records exists to champion innovative sounds, and its digital presence needed to be just as forward-thinking. We designed a sleek, intuitive platform where fans can immerse themselves in the label’s groundbreaking roster.

Balancing minimal aesthetics with bold expression, we crafted an interface that prioritises both form and function. The site’s monochrome design, cinematic layouts, and fluid transitions create an immersive experience that enhances artist storytelling.

With a custom-built CMS, Sony Music can effortlessly update and expand the platform as new artists emerge. The result is a digital home that reflects XXIM’s boundary-pushing ethos - timeless, adaptable, and artist-first.

Highlights – An adaptable website that increased user engagement, streamlined content updates for Sony Music, and reinforced XXIM’s identity as a leader in alternative music.