Mountain View Visitor Experience

Google’s incredible spaces have always sparked curiosity, but opening a campus to the public was truly a landmark moment. Google's Visitor Experience was deserving of a brand identity that was as seamless and dynamic as Google itself, bridging physical and digital interactions to create an environment that is welcoming, intuitive, and built to evolve.

Opening one of its campuses to the public for the first time, Google's Gradient Canopy had been envisioned and transformed into a vibrant community hub. In anticipation of its opening, we developed a comprehensive, end-to-end brand identity that spans a website, colour palettes, type systems, logos, illustrations, signage, and marketing materials. Every element was designed to connect visitor interactions from entry to exit, creating a cohesive, joyful and scalable system.

The Visitor Experience website was crafted to be intuitive and immersive, delivered through a real-time and dynamic content. Interactive artworks, local pop-up shops, and thoughtfully designed communal spaces further enhanced the experience, reinforcing Google's commitment to sustainability and innovation. By seamlessly integrating digital and physical touchpoints, we ensured every visitor's journey, both online and in person, was as inspiring as the space itself.

Highlights – A cohesive, scalable identity system uniting digital and physical experiences, enhancing visitor interaction while reinforcing Google’s commitment to innovation and sustainability.