Own The Blank Page

Alamy is a go-to platform for stock photography, trusted by a global creative community. To help it stand out in a competitive market, we redefined its identity - evolving it into a brand that speaks directly to a new generation of creators hungry to make, experiment, and push creative boundaries.

Inspired by the unpredictable nature of the creative process, we developed a brand identity that embraces both structure and spontaneity. A sleek yet playful logotype brings balance, while a variable typeface reflects the fluidity of creativity. With an ownable and bold green signaling fresh thinking, the new brand elements add  visual distinction.

The rebrand does more than refresh Alamy’s look - it repositions the platform as an essential tool for creatives, helping them push ideas forward with confidence. From the blank page to the finished piece, Alamy is there.

Highlights – A fresh, distinct identity that positions Alamy as a creative ally, setting it apart in the competitive stock image market while engaging a new generation of makers.