Everyday Robots

Everyday Robots are building a new type of robot that can learn to help anyone with (almost) anything. Our job was to introduce them, and their extraordinary vision to the world.

With their remarkable team, we developed a brand idea that became our story telling device — our big challenge is small problems. Because Everyday Robot’s isn’t just solving one problem, Instead, their goal is to solve the many things that take up our daily lives, things like tidying up or putting things away.

Our brand idea became the lens through which all our work went through, from how we approached messaging to how we developed the brand’s visual and verbal identities, originally explored by Google Creative Lab, and how we created and crafted its website.

Highlights – Hugely positive reception and media coverage on Alphabet’s first robotics company, featured in Wired and The Verge.