It's Movie Night

In a world of endless content choices and second-screen distractions, digital downloads had been losing momentum. ‘It’s Movie Night’ brought back the joy of at-home viewing, turning film rentals into an occasion with sharp, personality-packed copy and striking visuals that stood apart from traditional movie marketing.

Instead of relying on blockbuster cliches and dramatic trailers, we crafted a campaign that leaned into nostalgia - reminding audiences of the rituals that made movie nights special. Playful taglines, cinematic teasers, and clean, punchy design invited viewers to embrace the anticipation of picking a film and settling in for the night, like we’ve always loved.

Launching with The Secret Life of Pets 2 and expanding to titles like Fast & Furious Presents: Hobbs & Shaw and Back to the Future, the campaign stood out in a crowded market, cutting through choice paralysis and making digital downloads feel exciting again. With a flexible and dynamic approach, the campaign continued to evolve for future releases.

Highlights – The campaign boosted engagement and significantly reinvigorated NBCUniversal’s digital movie sales.