Bring Me The Horizon: Amo in Colour

For Bring Me The Horizon’s highly anticipated album Amo we created Amo in Colour -  a first-of-its-kind merch experience that utilised Spotify listening data to generate completely unique, fan-personalised tees, making music as wearable as it is listenable.

At the heart of Amo in Colour was a custom design algorithm that transformed a fan’s most-played tracks into dynamic, colourful visuals that centred around Bring Me The Horizon’s iconic hexagram logo. Each design was truly unique, reflecting individual music tastes alongside a personality reading linked to their chosen song.

Beyond just personalisation, the experience launched an entirely new way for fans to engage with the band’s music by blurring the lines between digital interaction and physical product. Available exclusively through the official store, Amo in Colour created a completely unique relationship between fan and artist, transforming personal music connection into something to be visualised, collected, and shared.

Highlights – Winner of a coveted Clio award, Amo in Colour was a groundbreaking fusion of music, data, and fashion. Deepening fan connection and driving engagement, the experience set a new standard for personalised merch in the music industry.