Aurora: What Happened to the Heart?

Aurora’s music carries a sense of ethereal omnipresence and her latest album, What Happened to the Heart?, deserved a visual to match. We created a global digital installation, placing the album’s iconic chrome heart in sixteen locations around the world, blending CGI with reality to create a moment that felt both surreal and deeply connected.

Set against famous landmarks, shifting landscapes, and bustling city streets, the floating chrome heart appeared as if it belonged there. Each placement was carefully integrated into its environment, with reflections, lighting, and movement designed to make the illusion seamless. The final montage, set to an instrumental version of Some Type of Skin, turned the visual into an extension of the album’s world, deepening its emotional pull.

Designed for maximum impact, the films were produced in multiple formats to flex across social media, where they become iconic in themselves. With its dreamlike execution and global reach, the project transcended standard music marketing, becoming a statement of presence that felt as expansive as Aurora’s sound itself.

Highlights – A hyper-real campaign that captivated audiences, earning over 879,000 organic views and cementing Aurora’s new album in cultural conversation.