Alter Egos

To celebrate LISA’s latest release and amplify her unstoppable US growth, we created an interactive journey that let fans step inside her universe. Tapping into the personas that make LISA so iconic, we designed an experience where every fan could uncover their own unique alter ego, brought to life through anime-inspired visuals and bespoke music pairings.

By connecting Spotify, fans unlocked a LISA alter ego matched to their listening habits, introduced through a high-energy manga-style comic. A slick, anime-inspired transition sequence heightened anticipation before dropping them into their personalised results—a collector’s card featuring bold artwork, a personality breakdown, and a track from the new album.

Superfans unlocked exclusive bonus assets and a custom lock-up, turning their alter ego into a digital badge of honour. Seamless CTAs pushed pre-saves, persona-based playlists, and instant social sharing, transforming engagement into momentum and hype into lasting fandom.

Highlights – The campaign ignited LISA’s fanbase, cementing her as a global icon with an ever-expanding universe.