Motion Identity

Inessa’s founder, Liza Marogy, created high-performance supplements grounded in clinical expertise but needed a brand story that felt inviting and engaging for everyday consumers. Through a series of films that blended science with storytelling, we helped customers connect with the brand on a more personal level.

We worked closely with Inessa to translate complex product information into engaging visuals that felt warm and premium. Filming in a natural, inviting studio space allowed us to move away from the cold, clinical aesthetic of the supplement industry, while maintaining a high-end feel. The result was an approachable yet authoritative visual identity that made expert-level formulations more accessible.

The films showcased Inessa’s unique product benefits with clarity and authenticity, helping customers understand what sets the brand apart. By focusing on storytelling and human connection, we helped to create a compelling consumer experience that reinforced trust and encouraged stronger engagement across e-commerce and social platforms.

Highlights – The films helped boost engagement and brand presence while increasing consumer trust and visibility across Inessa’s website, Amazon and social media channels.