You Will See Us

Since UVU’s highly anticipated relaunch, we’ve worked closely with our friends and founders Adi Gillespie, Jonny Wilson and Cole Buxton across activations that encapsulate and extend brand's message - welcoming the world's most passionate and resilient people back to the club where they belong.

Putting UVU in its rightful place at the heart of the city for the London Marathon, we conceptualised the transformation of TFL’s Underground signs along the race route. A stealthy guerrilla campaign organically integrated UVU as part of the London landscape for runners pushing through the city to remind them it’s always ‘You vs You’.  Building up to a highly anticipated pop up at King’s Cross Station for the release of a London exclusive drop, we worked in collaboration to deliver a monumental addition to their content series.

Together, we reimagined the Handsome Devil - a fully rigged 3D icon developed from artist Hector Trend’s original sketches. Designed for motion, interaction, and future activations, the devil debuted at UVU’s first-ever pop up standing as a symbol of resilience, performance, and raw intensity. The activation climaxed with a cinematic drop, blending real-world footage and 3D motion design, reinforcing UVU’s signature You Will See Us mantra.

Highlights – A series of activations that put UVU at the heart of London, from the Underground to the debut of a fully realised 3D icon, UVU’s return was symbolic, unmissable, and impossible to ignore.