Think Football

With the 2023 World Cup on the horizon, YouTube wanted to showcase its influence as the ultimate platform for sports fans - shifting marketing investment away from traditional advertising. To engage C-suite executives at their World Cup event, we created an interactive football-themed activation that worked seamlessly across both in-person and virtual audiences.

At the heart of the activation was a mobile-based football game, designed to put YouTube’s unmatched engagement stats in the spotlight. Players tested their knowledge with trivia pulled from real YouTube search trends, reinforcing just how deeply the platform shapes fan culture.

As attendees competed, top performances were broadcast live on the event’s big screen - turning insights into a shared, high-energy moment. By blending interactivity with data-driven storytelling, we helped YouTube land a powerful message. When it comes to fan engagement, no other platform plays the game like YouTube.

Highlights – An activation that seamlessly blended entertainment and insight, making the case for YouTube as the ultimate World Cup marketing platform.