Letters from the Future

REGION & ZONE

Global

Experience

ABOUT

Letters of the Future was created in collaboration with Project Everyone and Google.Org and launched at the United Nations 79th General Assembly. Its main mission was to inspire delegates and other attendees by connecting them with stories of how AI-powered projects can help accelerate progress towards the 17 Global Goals by 2030.

Inspired by how perceptive young children can be, we created an experience containing fictional letters from their perspectives - focusing on the things that matter to them, like family, food, their homes and how people react to them. We trained a GPT model, so that we could generate a huge volume of iterative stories covering a range of key projects in moments.

For added authenticity, we created a bespoke font based on our young artists’ handwriting and generated drawings with AI based on their artwork, so we could adorn each letter with generated personal touches. We’re so proud of this piece of work, and the part it played in such a historic event.


Highlights – A powerful AI-driven experience that increased awareness among key decision-makers, reinforcing the role of technology in tackling global challenges and driving real-world action.

FEATURES

  • AI
  • Website
  • Content
  • Experiential
  • Event
  • Motion

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Phantom is a technology-led creative agency crafting experiences for global brands.

London, UK
Auckland, NZ

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