Ghosts of Christmas Cards

Nothing says Christmas like awkward family portraits and over-the-top festive cheer. For the holidays, we created Ghosts of Christmas Cards - an AI-powered card generator that transformed selfies into gloriously kitsch retro images. Instantly nostalgic, slightly unhinged, and endlessly shareable, it became an instant viral holiday hit.

The best viral experiences are quick, simple, and just weird enough to be irresistible. With Ghosts of Christmas Cards, users uploaded a selfie, picked an era, and our AI delivered a gloriously tacky Christmas card that felt straight out of a family photo album in seconds. Right down to the festive jumpers and soft-focus lighting.

To keep things feeling fresh, we built an experience optimised for quick interactions and repeat plays. Every card felt like a unique relic from Christmas past, from 80s studio glamour shots to 90s department store portraits. The experience exploded as hundreds of thousands of users shared their results across the world, landing a segment on BBC Radio and filling social feeds with nostalgic festive joy.

Highlights – 2.4 million visits from over 500,000 users in five days, peaking at 1.35 million views on Christmas Day, with viral shares from E.L. James, Greg James, Goldie, and Marcus Butler.