Footboo

Football fandom is as much about nostalgia as it is about the game itself. For the Euros, we created Footboo, Phantom’s Manifest AI-powered football card generator that let fans see themselves as legends from the 80s, 90s, and 00s. Instantly iconic haircuts, outrageous kits, and a bit of AI magic turned every selfie into a hilariously shareable keepsake.

The best viral experiences are quick, simple, and just unexpected enough to be irresistible. With FootBoo, that meant simply uploading a selfie, picking an era and skin tone, to be delivered a gloriously retro football card in seconds. Whether they ended up with a mullet, a centre parting, or a headband worthy of peak Beckham, every result felt like a nostalgic time capsule of footballing history.

To keep fans coming back, we dropped special edition packs throughout the tournament, celebrating everything from bobbleheads to last-minute equaliser drama. FootBoo took over social feeds, made a full segment on Lorraine, featured on Match of the Day, and even found its way onto BBC Sport.

Highlights – Over four million generations from 800,000 users, with national media coverage and viral traction across football communities, making FootBoo our most successful AI generator yet.