Diamond Valley

Set in a vibrant digital world, Google Play’s Diamond Valley is a custom RPG designed to captivate players across Korea, Japan, and Taiwan - with strategic challenges, dynamic gameplay, and exclusive prizes for Google Play’s most dedicated gamers.

At the heart of Diamond Valley, end-to-end we created an expansive virtual world filled with unique characters, challenges, and opportunities to enter prize draws. With Google Play Points and Google hardware up for grabs, players  explore and interact with the environment, taking on quests and mini-games to collect diamonds and unlock rewards. Diamond Hero, an exciting new challenge we brought to life in the latest iteration, adds another layer of gameplay, while strategic building layouts and our enhanced character designs bring the world to life.

To make the experience even more immersive, we have introduced market-specific enhancements. In Japan, Circle to Search allows players to seamlessly discover more about the game, while in Taiwan, team-based gameplay and group emojis encourage social engagement and collaboration. 

Highlights – With 172,664 registrations and over 1.4 million gameplays completed, Diamond Valley far surpassed client benchmarks and targets and became an outstanding success in the APAC region.