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OVERVIEW

Supporting the highly anticipated release of London Grammar's second album 'Truth Is a Beautiful Thing', we joined forces with the band to create a unique and customisable fan experience, that would increase awareness and drive streams.

We created Moodmix, a web app that enables fans to collaborate with the band to create their own personalised playlists. Whether it’s an upbeat soundtrack to listen to whilst getting ready to go out, a house party playlist or something more reflective, the app provides the perfect mix for any mood.

  • Client Ministry of Sound
  • Project An interactive playlist generator
  • Highlights Developing an algorithm using Spotify listener data and tracks personally selected by the band.
Overview
The Moodmix experience on different devices
Solution
Solution

We wanted to enable engagement with the band on a more personal level, that also results in something unique, enjoyable and shareable for every visit.

We created the mood sphere - an interactive visualisation made in WebGL that users can manipulate to set their mood.

A technical challenge

The user also selects a band member to collaborate with and the personalised playlists can then be listened to and shared from the experience.

To curate the perfect playlist, we developed an algorithm

  • Using Spotify’s recommendation API to pull similar tracks from the user’s listening history
  • Tracks personally selected by the band member are added alongside
  • All tracks are analysed against song attributes like tempo and danceability to curate a playlist that matches the mood
Create your Mix
Technical
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