Doja Cat: Juicy Fruit

To celebrate Doja Cat’s release, we created a bold interactive moment that transformed her Juicy video into a personalised Spotify experience, blending algorithmic magic with her unmistakable energy and style.

Juicy by Doja Cat became a hyper-personalised web experience powered by Spotify, turning fans’ listening habits into fruit-based personality matches and curated playlists. Every detail, from language to visuals, was styled in Doja’s voice, giving fans something as unique as her sound.

Its vibrant, memeable output and rich personalisation encouraged playful sharing and deep re-engagement. The format proved so impactful it evolved into two further drops, expanding into new visual territories for 'Say So' and 'Like That', keeping fans immersed in Doja’s digital universe.

Highlights – 80,000 unique users engaged with the Juicy experience, sparking two follow-up campaigns that extended Doja’s digital world and deepened fan connection.