Petra
ABOUT
Petra has captured imaginations for centuries, but few can witness its beauty in person. In collaboration with Google, we created a virtual experience that gives people everywhere a chance to explore the UNESCO World Heritage site in extraordinary detail, unlocking new ways to discover one of the world’s most iconic places.
Expanding on our early innovations in web-based VR, we designed a deeply immersive journey that combines cinematic visuals, spatial audio, fluid navigation and interactive storytelling. Every element was crafted to draw users into Petra’s hidden corners and historic grandeur, guided by a rich audio narrative that reveals the legacy of the Nabataeans.
More than a virtual tour, the experience sparked global attention with over one million visitors in its first week. A desktop version ensured wide accessibility, while the accompanying YouTube film, narrated by Her Majesty Queen Rania, extended the story to new audiences and elevated the experience across platforms.
Highlights – With over a million visitors in the first week and 24 million YouTube views, Petra VR was a landmark fusion of technology, history and exploration.
FEATURES
- Website
- Augmented Reality
