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Supporting the highly anticipated release of London Grammar's second album 'Truth Is a Beautiful Thing', we joined forces with the band to create a unique and customisable fan experience, that would increase awareness and drive streams.

We created Moodmix, a web app that enables fans to collaborate with the band to create their own personalised playlists. Whether it’s an upbeat soundtrack to listen to whilst getting ready to go out, a house party playlist or something more reflective, the app provides the perfect mix for any mood.

  • Client Ministry of Sound
  • Project An interactive playlist generator
  • Highlights Developing an algorithm using Spotify listener data and tracks personally selected by the band.
The Moodmix experience on different devices

We wanted to enable engagement with the band on a more personal level, that also results in something unique, enjoyable and shareable for every visit.

We created the mood sphere - an interactive visualisation made in WebGL that users can manipulate to set their mood.

A technical challenge

The user also selects a band member to collaborate with and the personalised playlists can then be listened to and shared from the experience.

To curate the perfect playlist, we developed an algorithm

  • Using Spotify’s recommendation API to pull similar tracks from the user’s listening history
  • Tracks personally selected by the band member are added alongside
  • All tracks are analysed against song attributes like tempo and danceability to curate a playlist that matches the mood
Create your Mix
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