Market Finder

Expanding internationally can be complex, but the right insights make all the difference. We worked closely with Google to shape Market Finder from the ground up to create a powerful, free tool that helps businesses identify new markets, plan for success, and reach customers worldwide.

Starting life as a single landing page, Market Finder soon evolved into one of Google’s most impactful and long-lasting marketing products with a huge ambition and even bigger legacy. Driving the platform’s strategy, UX, design, development, and product expansion over a number of years, we integrated Google's search, economic, and consumer behaviour data to deliver tailored guidance for businesses looking to expand globally, simplifying decision-making at every stage.

Designed for ease and impact, the platform distils vast data sources into a seamless, user-friendly experience. Companies simply enter their URL and receive business-defining insights, from market recommendations to operational strategies. By leading collaboration across product, marketing, and international trade teams, we ensured Market Finder could scale globally - and it did. Supported by international governments and launched to dozens of global markets, it became a game-changing tool in global trade.

Highlights – One of Google’s largest and most effective marketing products, helping hundreds of thousands of businesses worldwide expand internationally while gaining global governmental support.