Octopus

Google’s Ads Marketing teams needed a faster, more efficient way to create and track customised marketing journeys. We built Octopus, a powerful internal tool that streamlines the entire process by eliminating inefficiencies and accelerating Google’s ability to test, learn, and optimise campaigns.

Octopus centralised and automated critical marketing data, giving Googlers the ability to build, launch, and refine acquisition journeys in record time. By reducing an 8-week workflow to just 10 minutes, the platform increases speed to market, enabling more frequent campaigns and driving greater revenue impact.

Beyond efficiency, Octopus serves as a unified, secure repository, ensuring seamless compliance with Google’s rigorous data, privacy, and security standards. Every aspect was designed to fit within Google’s unique infrastructure, making complex processes simpler while maintaining full adherence to internal legal and codebase requirements.

Highlights – A game-changing internal tool that radically improved Google’s acquisition process, cutting workflow time from 8 weeks to 10 minutes and driving increased campaign volume, efficiency, and revenue impact.