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OVERVIEW

Google Zeitgeist is among the world’s most exclusive events.

Zeitgeist hosts a select group of the top global thinkers and influencers. Each year, Google selects innovative technological ideas to demonstrate live throughout the event. Phantom was approached to create an inventive experiential piece.

  • Client Google
  • Project Experiential data visualisation
  • Highlight Featured at Google Zeitgeist
Think with Google Tablet
Solution

With the likes of Sir David Attenborough, Prof. Stephen Hawking and David Beckham speaking exclusively about the world's most important issues, we thought it would be fascinating to visualise how the rest of the world communicated the same topics. We conceptualised and developed a digital fireplace, fuelled by social media and Google trends data. The more a topic was discussed around the world in real time, the more colourfully and actively the flames animated.

“We were privileged to have the opportunity to display the world's thoughts, directly to such an incredible group of influential people”

Results

As a centrepiece at the event, the Zeitgeist Fireplace was a key discussion point amongst attendees. Over two days, we processed over 387364 tweets across 27 topics.

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