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OVERVIEW

Think with Google is the go-to website for the latest consumer trends and market research.

We worked with the EMEA marketing team to completely redesign and build the site at the end of 2014.

Although the site already existed, we started this project as if we were starting from scratch and completely reworked the UX and IA of the site to create a simpler and more natural journey for the user. We also completed in person user research throughout the design phase of the project to deep dive into what they required most from the site.

  • Client Google
  • Project Website Relaunch
Think with Google Mobile
Think with Google
Think with Google Mobile 2
Solution

When thinking about the design, we very much wanted to work with Google’s new material design approach. We used cards to display and promote content to work with the clean lines throughout the website. When working on this, material design guidelines had only been released for apps and so we were one of the first teams to adapt this to website design. The TwG site was then used as an example of how to do this during this transition period.

“We focused on the content but didn’t forget the niceties.”

Results

The new Think with Google has been launched to 11 markets so far, providing region specific content EMEA wide.

Launch the site
Think with Google Poster
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