PERinaise

Nando’s PERinaise has a devoted following, but not everyone’s in the know. We turned this into a hilariously relatable campaign, showing just how dramatic things can get when someone hasn’t experienced the sauce that changes everything.

Building on the success of Flavour Up!, this campaign focused on the emotional rollercoaster of discovering a friend who’s never tried PERinaise. With a sharp, comedic edge, the films captured those exaggerated, real-world reactions where friendships are tested, and loyalties questioned.

Set against everyday moments like BBQs and movie nights, the campaign turned a simple food ad into a cultural talking point. By leaning into humour and authenticity, it resonated across audiences, reinforcing that when it comes to PERinaise you either get it or you don’t.

Highlights – A bold, shareable campaign that cemented PERinaise as more than a sauce, it became a nationwide talking point.