PERi-llucinations

When a craving for Nando’s strikes, it’s impossible to ignore. We created a playful 30-second ad that brings this obsession to life through a bizarre yet brilliant visual journey, reminding customers they can order directly from nandos.co.uk.

Nothing else matters when a Nando’s craving takes hold. Building on the now try think about something else creative platform, we created a 30-second ad that pulls viewers inside the mind of someone completely consumed by their hunger for PERi-PERi. What starts as a passing thought quickly spirals into a surreal, sensory-driven obsession, transforming the everyday into a playful, hallucinatory journey where reality bends to the power of the craving.

With 70% of consumers preferring to order directly from restaurants rather than through third-party platforms, we saw a clear opportunity to reinforce the fastest way to get Nando’s. By exaggerating the irresistible nature of its food, the campaign made direct ordering feel as immediate and satisfying as the meal itself. Broadcast across Sky TV, ITV, and All4, the film entertained while delivering a simple truth, when hunger strikes, the best way to satisfy it is straight from the source.

Highlights – The campaign successfully increased awareness of Nando’s direct ordering platform with a visually striking narrative that left viewers both entertained and hungry for more