Erase Your Ex

They say you can’t erase the past, but with Photoroom and OkCupid’s Ex-Terminator, you can certainly edit it out. No more reminders of exes in your dating profile pictures, just a clean slate and a fresh start.

We introduced the tool with an eye-catching, mobile-first landing page that made it easy (and fun) for users to see the Ex-Terminator in action. Designed for high traffic, the site combined playful copy, interactive elements, and seamless animation to deliver a polished, engaging experience.

Focusing on performance and accessibility, we ensured flawless functionality across devices with SVG compression, lazy loading, and optimised video rendering. The result was an experience as smooth and satisfying as wiping an ex from a photo.

Highlights – The campaign took off, earning over 1 million media impressions and securing major press coverage. The Ex-Terminator landing page drove thousands of visits, with a 66% conversion rate to app downloads.