Business Resilience

A dream collaboration as long-term partner to both the Financial Times and Google Cloud, we set out to engage business leaders with the power of data-driven decision-making. Together, we created Business Resilience, an interactive experience that challenges the navigation of real-world business scenarios, demonstrating how Google Cloud’s solutions drive smarter, more sustainable growth.

At the centre of Business Resilience is Sunrise Cereals Co., a fictional company facing high-stakes strategic decisions. Stepping into the role of key decision-maker, C-suite business leaders weigh choices that impact the company’s future. Designed for seamless engagement, the experience distils Google Cloud’s powerful solutions into intuitive, real-world applications.

Our design approach balances clarity with depth. A storybook illustration style, bold focal points, and subtle motion create an experience that feels premium yet distraction-free. Users allocate 50 "smart points" to decisions, reinforcing the value of strategic resource management. A conversational yet direct tone mirrors real business discussions, making every insight practical, relevant, and immediately actionable.

Highlights – An award-winning experience designed for FT’s global business audience, recognised by the 2024 World Media Group Awards for its innovative approach to strategic engagement.